Do what you love!!

Even though a man’s job is likened to having a second wife, there is a huge difference between a wife and a job. In many customs where arranged marriages are still prevalent, a man can and does fall in love with the woman he marries much after the actual wedding. But if you are not doing what you love, you are hardly going to ‘fall in love’ with your job.

In-fact chances are you will slip into a routine. Filling the hours at work, getting increasingly disgruntled with your job and yourself each passing day. This is bad for you and bad for the business. Plus it has a detrimental effect on all your other relationships, personal or otherwise. I mean let’s face it, if you are unhappy, you are going to rub that off on your colleagues and immediate family. And a lot of good that will do.

So how do you get out of this rut? It’s after all not very easy to give up the current job and start doing something you have always wanted to do. It’s all the more difficult in the current economic environment.

Wrong. Think again!

Downturn and recession is actually a great time to venture out into something new. You and your family are already adjusted to lower incomes and difficult times. Yes changing career or becoming an entrepreneur at this time is challenging but is easier to adapt to this change and overcome the challenge in difficult times rather than in good times when you would be used to a lavish or at-least more than comfortable lifestyle.

It's easier to start a business than look for a job at the start of a recession. People still buy things, but companies are reluctant to take on the cost of an employee when revenue prospects are uncertain. Let us see which companies were launched during recessionary times:

Burger King was launched in 1954 during the recession which started in July 1953 and lasted 10 months.

General Electric Co. (GE) was established in 1876 by world renowned inventor Thomas Edison. Amidst the panic of 1873, a six-year recession, Edison created one of the best-known inventions of all time — the incandescent light bulb.

And Hewlett Packard (HP) was started in a Palo Alto garage at the end of the Great Depression

And certainly great things are expected from GoMad ideas, started in recessionary times in Dubai, a city doubly hit with the property bubble burst and the global slowdown.

Watch this space....

Written by Shabbir Bandukwala - First published on www.GoMadideas.com on Feb 25, 2012

www.GoMadideas.com/ShabbirBandukwala